This is the playbook we give to every Shopify brand we work with. It contains 10 step-by-step SOPs organized into 4 zones, covering every GEO workflow from one-time technical setup to ongoing authority building.
Each SOP follows the same structure: Purpose, Inputs/Outputs, Step-by-Step Workflow, Completion Checklist, and Notes. Time estimates assume zero prior experience.
Download the full playbook: GEO Master Playbook (PDF)
What Is Inside the Playbook
The playbook is organized into 4 zones based on cadence:
Zone 1 — One-Time Setup (8-12 hours total)
- SOP 1: Unblock AI Crawlers — ensure GPTBot, PerplexityBot, ClaudeBot, and other AI crawlers can access every page on your store
- SOP 2: Product Schema Setup — install and configure Product schema, FAQ schema, Review schema, and custom additionalProperty fields
- SOP 3: Microsoft Merchant Center Setup — feed your products into Bing Shopping to appear as ChatGPT product cards
- SOP 4: Build Your Query Bank — create 100-200 categorized queries to track your AI visibility score over time
Zone 2 — Weekly Routines (2-3 hours/week)
- Query tracking and visibility score updates
- Content publishing based on gap analysis
- Reddit and community engagement
Zone 3 — Monthly Routines (4-6 hours/month)
- Authority building and PR outreach
- Competitor visibility audits
- Schema coverage reviews
Zone 4 — Quarterly (6-8 hours/quarter)
- Full GEO audit and strategy refresh
- Query bank updates based on evolving buyer language
- Performance reporting and trend analysis
Who This Playbook Is For
This playbook is designed for Shopify brand owners and marketing managers who want to get their products recommended by AI. You do not need technical expertise. Every SOP is written so it can be delegated to a VA once you understand the process yourself.
How It Connects to the Beginner's Guide
If you have not read it yet, start with our complete beginner's guide to GEO for Shopify brands. It explains the why — why AI visibility matters, how AI models read your store, and the three pillars of GEO strategy. This playbook is the how — the exact workflows that implement those pillars.
Download the full playbook: GEO Master Playbook (PDF)
Start Tracking Your AI Visibility Today
The playbook shows you how to measure your AI visibility manually. Alethia automates the entire process — tracking your mention rate, citation rate, and AI share of voice across ChatGPT, Perplexity, Claude, and Google AI in real time.